April Utility

After years of roasting coffee, Patrik Rolf asked himself what he could do to provide the team with workwear clothing to use in the roastery. It's an environment that requires clothing that is durable and most of all functional. With that in mind, it was also crucial that the design would represent April's aesthetics. Initially, he collaborated with clothing brands, but soon realised there was an opportunity to design and produce their own clothing and be as creative as possible.